Press kit

Writing about Overtell?

Everything you need on one page. A pitch short enough to copy, a founder bio, a pull quote you can paste verbatim, dashboard screenshots, logos, and a press contact that reaches Mike directly. For numbers, see /facts.

Overtell editorial illustration: a magnifying glass held over a grid of data points

One-line pitch

A morning email covering every licensed casino in 11 iGaming markets: 204 operators, what changed overnight, nothing else.

One paragraph

Overtell is a daily intelligence feed for iGaming affiliates and operators. Every night, it reads the public welcome-offer page of every licensed casino in 11 markets: 10 regulated jurisdictions plus a crypto-casino bootstrap. 204 operators are active in the system. A morning email at 08:00 CET flags what changed overnight, what is new, and what was pulled. Welcome-offer extraction holds at 96% of operators sampled in the past week. The product ships May 15, 2026 under the MAD IT trading name, based in Malta. Pro access is €149 a month, self-serve. Operator seats are concierge.

Founder bio

Mike Slomp runs Overtell. He spent a decade on the data side of European iGaming, most recently running content and internal intelligence tooling at iGaming.com. He turned the tooling he wanted to buy into a product. Based in Malta.

Representative quote

“The iGaming industry runs on stale spreadsheets and hand-audits. Every affiliate I know has at least one person whose Monday morning is spent checking competitor casinos by hand. A thin always-on feed is worth more than anyone has priced it.”
Mike Slomp, founder, Overtell

Legal entity

Overtell is operated by MAD IT (VAT MT30099223), registered in Sliema, Malta. All invoicing and commercial contracts run through MAD IT.

In the press

Coverage in the trade press.

The welcome bonus that isn’t

Will Underwood · Global Gaming Insider · with analysis by Maikel Slomp

“The bundling problem is not a regulator-laziness problem, it is a machine-readability problem in a market that has standardised on machine-readable summaries.”

Read the full piece

Screenshots and logos

Right-click to save, or use the filename link.

Overtell morning brief with 251 changes across 11 markets — Morning brief. Every overnight change across 11 markets on one screen.
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Overtell Netherlands market view with per-operator welcome-offer tracking — Per-market view. Welcome-offer tracking for 30 Dutch operators, updated nightly.
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Overtell methodology page describing the seven layers between an operator's promo page and the morning brief — Methodology page. The seven layers behind every published number.
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Overtell facts page with markets tracked, regulated jurisdictions, active operators, and welcome-offer extraction rate — Facts page. Canonical numbers behind every public claim.
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Overtell coverage page with per-market operator counts and welcome-offer extraction rate — Coverage page. Operators and extraction rate, per market.
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Overtell editorial illustration: magnifying glass over a grid of data points — Editorial illustration. Usable as a hero image for feature pieces.
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Primary logo (SVG). Oxblood on light backgrounds.

overtell-logo-dark.svg

Inverted logo (SVG). Use on dark backgrounds.

overtell-logo-light.svg

512x512 PNG. For email signatures and non-vector surfaces.

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Press contact

Mike replies within a day.

Interview requests, quote checks, fact checks, and deadline turnarounds go directly to info@overtell.io. Include your outlet and deadline in the subject line.

Email press